Cognitive helps organizations change human behavior at scale with a data-driven approach to product and service design.
Bottom line: If you need to get people to do something, we can make it happen. The more difficult the behavior, the better—whether the person is a customer who needs to adopt a new technology, a patient who struggles with a care regimen, or a citizen who could make a greater difference.
We’ve been privileged to collaborate with some of the world’s top startups, leading multinationals, and most renowned universities and medical institutions on problems like: weight loss, savings contributions, voting, medication adherence, donations, legislative action, retirement planning, chronic disease management, loan repayment, physical exercise, debt elimination, reducing mental health disease, and entrepreneurship rates.
We provide strategic, management, and design consulting in a wide variety of industries. Our focus is typically large-scale health, finance, and civic behavior change. Sometimes, that means working with big organizations who have reach, or sometimes it means working with startups embracing novel technological or behavioral approaches to big problems.
Collaboration with Cognitive is highly correlated with a dramatic increase in organizational performance, though we will always remind you that correlation does not necessarily imply causation. (That said, after 9 startup acquisitions, an IPO, multiple peer-reviewed studies, and record-breaking stats in fields ranging from medical research to politics, we’d like to believe we’re doing something right).
Our unique and interdisciplinary team includes psychologists, researchers, product whisperers, designers, developers, marketers, and a poker player. The common thread is a passion for using these skills to maximize impact—the greatest good for the greatest number.
If our mission aligns with yours, we’d love to chat. Contact us below.